Here You Can Know Me !!!!

Deon Jamy Joseph

Data-driven product marketer with over 5 years of experience leveraging customer and market insights to fuel business growth. Proven business owner mindset as a former startup founder with a robust technical foundation (MBA and Engineering degree). Skilled in driving go-to-market strategies and positioning across industries, including B2B SaaS, Cybersecurity, EdTech, and AI-driven automation platforms.

Edu

Education

VELLORE INSTITUTE OF TECHNOLOGY

Bachelor's of Engineering, Mechanical Engineering

2015 - 2019

Master of Business Administration
MBA [STEM]

UNIVERSITY OF CALIFORNIA, RIVERSIDE

SEP 2022 - JUNE 2024

work exp

Work Experience

Texas Instruments

OPERATIONS

REPRESENTATIVE

•Operated for Texas Instruments as a contractor in dealing with all major technical issues in both software and hardware department.

•Created a seamless and reliable service for Texas Instruments to resolve their issues more effectively and efficiently.

UNIVERSITY OF CALIFORNIA

MULTIMEDIA STUDENT

ASSISTANT

APTISMART

PRODUCT MARKETING

MANAGER

• Led the app development team for the AptiSmart mobile app which allows users to take free subject knowledge tests, prevent taking screenshots and opening other browsers while using the app.

• Led the development of B2C SAAS software tools of AptiSmart which helped saw an increase of 36% in gross revenue sales.

UNIVERSITY OF CALIFORNIA

TECHNICAL

ASSISTANT

• Leading small group discussions and activities for SOC 003

• Grading assignments, quizzes, and exams

• Holding office hours to provide additional support and assistance to students

• Providing feedback on student performance

ILLUMIO

PRODUCT MARKETING

INTERN

STEELIND PRODUCTS

MARKETING BUSINESS

ANALYST

AROUND ME

PRODUCT MARKETING MANAGER

Blogs

• Developed product positioning and unique value propositions, resulting 70% user hike

• Led marketing initiatives including referral programs and SEO optimisation

• Collaborated cross functionallly to streamline product development, implement dynamic pricing and enhance feature based on user experience.

QUANTUMVERSE AI

PRODUCT MARKETING MANAGER

Blogs

• Developed product positioning and unique value propositions, resulting 70% user hike

• Led marketing initiatives including referral programs and SEO optimisation

• Collaborated cross functionallly to streamline product development, implement dynamic pricing and enhance feature based on user experience.

Anchor 1

My Projects

Have a look at some of my recent projects

Project 01 :

Product Requirement Document: AroundMe

This is a PRD for an Instant Meetup app called “Around Me”. The app lets people to have instant meetups with people around who have similar professional interests and hence help them to network in the most meaningful and productive way.

Know More

Project 02 :

AroundMe: UCR Marketing Campaign

Campaign that helped acquire first 500 users

Know More

Project 03 :

PRICING PAGE FOR ILLUMIO

Drafted a pricing page for Illumio containing pricing information and Pricing Mockups

Pricing page

Project 04 :

Proposal For Set up of used Engine Oil to base oil Refinary plant.

• Worked on it as a Lean Startup management project how industries could utilize used engine oil and convert them to base oil for cars, instead of using the brand-new oil.

• Calculated the cost difference and profits the industry could gain from utilizing this set up.

Project 05 :

Proposal For Set up of used Engine Oil to base oil Refinary plant.

Co-authorized the final-year project on “Hybrid Kinetic Energy Recovery System for a Human Powered Vehicle (Recumbent Bike)”.

•⁠ ⁠A Recumbent bike was used to recover energy during braking and stored in a reservoir system for later use for acceleration as a more efficient and sustainable solution to a generic bicycle.

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